By Emily Sylvester, MS, RD, LDN, IBCLC
At our October 2 conference, Massachusetts Breastfeeding Coalition President Emily Sylvester will present a session on branding your services as a lactation consultant, including the latest information on digital health innovation. Here’s a sneak preview of Emily’s insights as a digital health innovator in the lactation field.
Motherhood is a transformative journey, filled with joy, love, and immense responsibility. Every new mother deserves a support system that prioritizes her well-being and the health of her baby. However, in the fast-paced digital age we live in, the demands on modern moms may have never been greater. Making access to reliable, personalized, and empathetic lactation care is a necessity, and digital health innovation has emerged as a powerful force in bridging this gap and empowering moms and babies. This is where the power of digital health innovation comes into play, offering a lifeline to mothers seeking accessible, personalized, and evidence-based mom and baby care.
In this blog post, we delve into the story behind “Mother of Fact,” the significance of digital health innovation in lactation care, and the importance of branding lactation professionals as trusted experts without ego. By reaching families where they are and employing emotional relevance, we can create positive change in their breastfeeding journeys.
My Background as a Founder
Before delving into the importance of branding lactation professionals as trusted experts, let me share my personal journey as a founder and how it led to the birth of “Mother of Fact.” As a mother myself, I experienced the joys and challenges of breastfeeding firsthand. I recognized the need for accessible, evidence-based support that resonated with the emotions and struggles of new mothers. Motivated by this realization, I embarked on a mission to leverage digital health innovation and create a platform that could provide mothers with the guidance, resources, and community they deserve.
The Importance of Digital Health Innovation for Lactation Care
Digital health innovation has revolutionized the healthcare landscape, and its impact on lactation care cannot be overstated. I am a key believer that there will always be a critical place for in-home and in-person lactation and maternal support; however, in this ever-growing technological world, it is important to recognize some key reasons why embracing digital health
is vital for helping moms and babies. Here are a few key areas that are close to my mission and play a key role in how I brand myself and our company.
Digital health solutions break down geographical barriers, providing access to support and information regardless of a mother’s location. Through smartphones or computers, mothers can conveniently connect with lactation professionals, access evidence-based resources, and receive personalized guidance.
Each mother-baby dyad is unique, and tailored care is essential for successful breastfeeding. Digital health platforms utilize advanced algorithms and machine learning to deliver personalized advice based on a mother’s specific needs, challenges, and goals. Personalization enhances the effectiveness of care and increases the likelihood of positive breastfeeding outcomes.
Digital health platforms offer a wealth of educational resources, empowering mothers with knowledge and confidence. From instructional videos and articles to interactive modules, these platforms equip mothers with the tools they need to navigate their breastfeeding journeys effectively.
Remote Monitoring and Support:
Traditional lactation care often necessitates in-person visits, which can be challenging for many mothers, particularly those in remote or underserved areas. Digital health solutions enable remote monitoring of breastfeeding progress and provide real-time support. Mothers can track feeding patterns, receive feedback, and communicate with lactation professionals, ensuring timely interventions and guidance.
Community and Emotional Support:
The emotional aspect of breastfeeding cannot be overlooked. Digital health platforms foster a sense of community, connecting mothers with peers who share similar experiences. This support system offers a safe space to share stories, seek advice, and find solace, reducing feelings of isolation and promoting emotional well-being.
Branding Lactation Professionals as Trusted Experts without Ego
To create meaningful change and effectively reach families, lactation professionals must establish themselves as trusted experts without ego. Here’s why it matters:
Branding ourselves as trusted experts instills confidence in families seeking lactation support. By consistently providing evidence-based information, personalized guidance, and empathetic care, we earn their trust and become their go-to resource.
Meeting Families Where They Are:
Lactation professionals must adapt to the needs and preferences of modern families. By employing digital health innovation and meeting families where they are, whether through online platforms, social media, or virtual consultations, we ensure that our support is accessible and relevant.
Effective communication requires emotional relevance. By understanding the emotions, fears, and aspirations of mothers, we can craft messaging that resonates deeply. Empathetic and emotionally relevant communication inspires confidence, motivates change, and fosters a positive breastfeeding experience.
Lactation professionals have the power to drive change in breastfeeding practices and support systems. By leveraging our expertise and nurturing a compassionate and inclusive approach, we can challenge misconceptions, advocate for improved policies, and create a culture that values breastfeeding and the well-being of moms and babies.
Revolutionizing Lactation Care and Digital Health Together
By combining reliable information, personalized support, and a nurturing community, we empower mothers on their breastfeeding journeys. To effect positive change, lactation professionals must brand themselves as trusted experts without ego, offering accessible care, emotional relevance, and unwavering support. Together, we can revolutionize lactation care, ensuring that all mothers and babies receive the guidance they need to thrive.