The Massachusetts Breastfeeding Coalition (MBC) was founded May, 1996 as a non-profit organization. It arose out of a need for a statewide coalition that would coordinate the efforts of many diverse breastfeeding advocacy groups in the Commonwealth.
Our mission is to improve public health by transforming our culture: making breastfeeding the norm through education, advocacy, and collaboration.
Most of MBC’s activities involve helping health care providers support and promote breastfeeding. Our goal is help providers prevent breastfeeding problems, and recognize them and solve them easily should they occur. All of our materials are evidence-based, are free from commercial bias, and can be downloaded from our website at no cost.
We have developed two 1-page handouts, “Making Milk is Easy” and “Discharge Instructions,” and we encourage providers to download and distribute these handouts.
We have developed two evidence-based flowcharts entitled “Approach to Early Breastfeeding.” These flowcharts are designed to help providers recognize and treat early breastfeeding problems. One is for Birth to 48 Hours, and the second one is for 48 Hours to Two Weeks.
We developed a software program for handheld devices (PDA’s) for providers, as these devices are increasingly utilized by physicians and nurses. The software contains our Approach to Early Breastfeeding flowcharts, as well as information on breastfeeding resources and medications.
Since 2002, we have hosted a fall conference for health care providers, which has been well-attended.
MBC also produces and distributes over 1,000 copies of the Massachusetts Breastfeeding Resource Guide each year free of charge to health care providers who work with pregnant and post-partum women and children in Massachusetts.
MBC has developed a one-hour training course on breastfeeding management that is offered to pediatric and obstetric/gynecology practices throughout the state.
MBC has sponsored a campaign to recognize retail businesses and public agencies in Massachusetts who are “Breastfeeding-Friendly” and who welcome breastfeeding mothers and babies in their establishments. Businesses who are nominated are awarded a certificate and decal each fall during our annual conference.