Summary of the International Code on Marketing of Breast Milk Substitutes
- No advertising of breast milk substitutes to families.
- No free samples or supplies in the health care system.
- No promotion of products through health care facilities, including no free or low-cost formula.
- No contact between marketing personnel and mothers.
- No gifts or personal samples to health workers.
- No words or pictures idealizing artificial feeding, including pictures of infants, on the labels or the product.
- Information to health workers should be scientific and factual only.
- All information on artificial feeding, including labels, should explain the benefits of breastfeeding and the costs and hazards associated with artificial feeding.
- Unsuitable products should not be promoted for babies.
- All products should be of high quality and take account of the climate and storage conditions of the country where they are used.
For More Information
Full text of the Code from the World Health Organization (PDF file)
National Alliance for Breastfeeding Advocacy
Baby Milk Action
International Baby Food Action Network (IBFAN)